About Fourth & Gold

Founded by Erin, Fourth & Gold officially became a 5013C non-profit organization in July 2022. Much of the team is lead by healthcare professionals that are on the frontlines of oncological practice, helping children and their families battle cancer everyday.

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Welcome back to my unfolding, football obsessed, child hood cancer advocating, my dog is my best friend life. I’ve missed you too. 

It’s been three months since I last wrote a blog and I know you’re dying to figure out where I’ve been at. Well, when I finally stopped crying over the Jaguars letting Nathaniel Hackett and the NFL refs ruin my life, I decided to start working my butt off to kickstart Fourth and Gold. Can we be real? Starting a business/blog/podcast/anything but a normal 9-5 is flippin hard! The amount of hours, energy and tears I’ve put into trying to get this thing off the ground is wild. But, Gary Vaynerchuk told me to start “Crushing it!”… so I did. And I am. 

We’ll keep this first blog short and sweet. I know my attention span is about 17 seconds long, so I assume yours is too and after all, I want you to keep reading every week. 

Guys, I can’t wait to share all that has unfolded since I last wrote. I hope to inspire, encourage, make you laugh and help you to enjoy this crazy thing we call living.

p.s. Much like most of our journeys, the website is a work in progress. Bear with me. 

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How it Works

If you’re interested in hosting a stand or sponsoring our campaign, reach out to us using this contact form, and a team member will contact you directly.

***This is not our sign up form to receive a kit and host a stand!***

If you’re looking to host your own Lucy’s Lemonade Stand, filling out the form does not sign you up! Once we receive your form submission, we’ll communicate with you directly and send you a link to sign up for your stand.

1.) If you are looking to host a stand during our September campaign, stand sign ups will run June 1 through June 30th every year. We’ll ask for the date(s) you plan to host your stand in September, as well as your location, so we can help promote it and drive traffic your way. In August, we’ll send out stand kits. If you’re local to Jacksonville, we’ll host a meetup where you can pick up your kit in person.

2.) If you are looking to host a stand during our September campaign but missed our sign-up windowno worries! We order extra kits every year, so reach out to us and we will do our best to accommodate you as supplies last.

3.) If you are looking to host a stand outside of our September campaign, that is a possibility as well, depending on the amount of extra supplies remaining. Please reach out to us anytime and we will do our best to provide you with everything you need to host a stand any time of year!

Each host receives a kit designed to make your experience easy and impactful, along with a PDF guide containing everything needed to host a successful – and fun – lemonade stand. Your kit will be packed with lemonade mix, cups, straws, signage, and more. Our goal is to equip you with everything you need to raise awareness and support for pediatric cancer research. All you need to do is set up, mix the lemonade, and help spread the word.

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