Founded by Erin, Fourth & Gold officially became a 5013C non-profit organization in July 2022. Much of the team is lead by healthcare professionals that are on the frontlines of oncological practice, helping children and their families battle cancer everyday.
“You host the best events.”
I thought about that for a minute, “I host the best events”? It was a Monday night and we were sitting in the Dreams Come True room at the hospital living out my crazy idea of making 36,000 gold ribbons and handing them out to fans as they enter the Jacksonville Jaguars stadium on 9/8/19 for childhood cancer awareness month. We were about 2 hours in, I wasn’t even halfway through my first roll of ribbon and we still had 10 more to do. The laughter filled the room. I heard no complaints, just joy. I looked up and saw cancer survivors, parents and siblings of children fighting cancer, people who have no connection to childhood cancer and nurses coming after their shift to help. I smiled, I listened to the infectious laughter, the audible happiness in all of our hearts and I realized all of the people in this room from all different walks of life and journeys are together for one reason… and I thought, “yeah- I do host the best events.”
There comes a point in time when you realize that the more you’re able to invest in something bigger than yourself, the more energy and joy you will have. Through my journey with Fourth and Gold thus far, I’ve realized that most people want to be a part of a team and contribute to events that service the greater good. On Monday night, all of that became evident. My idea of hand making 36,000 gold ribbons to create awareness wouldn’t have been possible without people believing in the idea of doing something bigger than yourself.
I’ve been asked frequently why childhood cancer is represented by the color gold. It’s quite an easy answer, but so profound. Gold is a precious metal and children are our most precious treasure. Gold goes through a process by fire, to become stronger and tougher. From the day a child gets diagnosed with cancer, they start a similar process.
I have a September challenge for each and every one of you this year that I believe can start a movement much bigger than ourselves. The challenge is to Be Bold and Go Gold. Being Bold means to have a willingness to get things done despite risks. Going Gold might not seem risky, but stepping out of the box we’ve created for ourselves and doing something bigger, is. The social media hashtag we will be using is #BeingBoldWithFourthandGold.
Need some ideas?
Are you up for our #BeingBoldWithFourthandGold challenge? Share this post on your social media platforms, include our hashtag and watch the world light up gold. It’s time to be bigger than ourselves.
In a world full of chaos, choose to have a golden heart.
If you’re interested in hosting a stand or sponsoring our campaign, reach out to us using this contact form, and a team member will contact you directly.
***This is not our sign up form to receive a kit and host a stand!***
If you’re looking to host your own Lucy’s Lemonade Stand, filling out the form does not sign you up! Once we receive your form submission, we’ll communicate with you directly and send you a link to sign up for your stand.
1.) If you are looking to host a stand during our September campaign, stand sign ups will run June 1 through June 30th every year. We’ll ask for the date(s) you plan to host your stand in September, as well as your location, so we can help promote it and drive traffic your way. In August, we’ll send out stand kits. If you’re local to Jacksonville, we’ll host a meetup where you can pick up your kit in person.
2.) If you are looking to host a stand during our September campaign but missed our sign-up window – no worries! We order extra kits every year, so reach out to us and we will do our best to accommodate you as supplies last.
3.) If you are looking to host a stand outside of our September campaign, that is a possibility as well, depending on the amount of extra supplies remaining. Please reach out to us anytime and we will do our best to provide you with everything you need to host a stand any time of year!
Each host receives a kit designed to make your experience easy and impactful, along with a PDF guide containing everything needed to host a successful – and fun – lemonade stand. Your kit will be packed with lemonade mix, cups, straws, signage, and more. Our goal is to equip you with everything you need to raise awareness and support for pediatric cancer research. All you need to do is set up, mix the lemonade, and help spread the word.
One Response
Erin your doing a wonderful thing for all those precious little children!