Founded by Erin, Fourth & Gold officially became a 5013C non-profit organization in July 2022. Much of the team is lead by healthcare professionals that are on the frontlines of oncological practice, helping children and their families battle cancer everyday.
September is hands down the best month out of the year. Why? It’s my birthday month… football starts back (Go Jags!), and one you may or may not be familiar with… it’s childhood cancer awareness month. Unfortunately, 1 out of every 285 kids will draw the cancer card and 1 out of 5 of those precious kids will not survive. September is a time for awareness, education and fundraising to help these kids because the government only allots 3.8% of all research funding to go to childhood cancer research. Kids who have cancer only have a handful of treatment options and some of those options haven’t been updated since the 1970s.
I do my best to educate you on the reality of childhood cancer because I truly believe that if you knew about it, you’d actually want to do something about it. Childhood cancer is not rare. It does not discriminate against age, sex, race or financial status. It comes like a wrecking ball will full intentions of destroying life. If you think your child could never get cancer, join the parents of the 1 out of 285 kids that DID get cancer. Nobody ever thinks it’ll be their child… until it is.
So what does going gold really mean? It means Support. Awareness. Strength. It means showing our kids that they are the future of our world and we fight for them. It means advocating for the child who has just relapsed and is on the verge of hearing “we have no further treatment options.” It means reaching out to a family who just heard the words “your child has cancer.” It means after you change your frame on facebook to “going gold”, to also donate to research foundations. It means to remember the death of the thousands of children who died this year and vow to do more to make it so it doesn’t happen again. It means to RISE UP, STEP UP and help change the research world of childhood cancer.
Foundations that help aid in childhood cancer research:
Alexs Lemonade Stand Pediatric Brain Tumor Foundation
Cure Childhood Cancer Beat Neuroblastoma Foundation
St. Baldrick’s Foundation Children’s Cancer Research Fund
Businesses that give back to childhood cancer research
Fourth and Gold Piper Lou Childhood Cancer Collection
Love Your Melon Lokai Bracelets
Will you Go Gold with me for September?
If you’re interested in hosting a stand or sponsoring our campaign, reach out to us using this contact form, and a team member will contact you directly.
***This is not our sign up form to receive a kit and host a stand!***
If you’re looking to host your own Lucy’s Lemonade Stand, filling out the form does not sign you up! Once we receive your form submission, we’ll communicate with you directly and send you a link to sign up for your stand.
1.) If you are looking to host a stand during our September campaign, stand sign ups will run June 1 through June 30th every year. We’ll ask for the date(s) you plan to host your stand in September, as well as your location, so we can help promote it and drive traffic your way. In August, we’ll send out stand kits. If you’re local to Jacksonville, we’ll host a meetup where you can pick up your kit in person.
2.) If you are looking to host a stand during our September campaign but missed our sign-up window – no worries! We order extra kits every year, so reach out to us and we will do our best to accommodate you as supplies last.
3.) If you are looking to host a stand outside of our September campaign, that is a possibility as well, depending on the amount of extra supplies remaining. Please reach out to us anytime and we will do our best to provide you with everything you need to host a stand any time of year!
Each host receives a kit designed to make your experience easy and impactful, along with a PDF guide containing everything needed to host a successful – and fun – lemonade stand. Your kit will be packed with lemonade mix, cups, straws, signage, and more. Our goal is to equip you with everything you need to raise awareness and support for pediatric cancer research. All you need to do is set up, mix the lemonade, and help spread the word.
