Gray it Forward

About Fourth & Gold

Founded by Erin, Fourth & Gold officially became a 5013C non-profit organization in July 2022. Much of the team is lead by healthcare professionals that are on the frontlines of oncological practice, helping children and their families battle cancer everyday.

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🚨 Challenge Alert! 🚨

▪️May is brain tumor awareness month and bringing awareness is what we live for! We have a CHALLENGE starting today called our “Gray It Forward” challenge. 💪🏼🙇🏻‍♀️

▪️We are challenging you, (and we use the word challenge because it’s something that isn’t always easy or comfortable) to spend the rest of May “Graying it Foward”

▪️What’s Graying it forward? Oh I’m so glad you asked! 😎

▪️Graying it forward is also known as “paying it forward”. We challenge you to perform as many acts of kindness as possible the rest of the month.

▪️How will I know you’re actually doing acts of kindness? I won’t. I’m counting on you to be honest. Each time you Gray It Forward, tell me what you did OR post in the comments a fact about childhood brain tumors AND tag a friend to read the facts (don’t be shy!).

▪️Each time you post, your name will be entered to win the following:

1.) #MoreThan4 button

2.) A Fourth and Gold “Hope” Tumbler

3.) A More Than 4 iPhone case OR a $15 gift card to www.fourthandgoldllc.com

🚨THREE CHILDREN DIED YESTERDAY ON MOTHER’S DAY FROM DIPG (a brain tumor with NO cure). Yes- THREE.IN.ONE.DAY. 💔😥

👉🏼👉🏼Share this post. The more participation, the more awareness. I’m believing for over 100 acts of kindness to be performed in the last half of May in honor of all of those kids who were forced to take on a fight they were never meant to.😡🎗🧠

Ready, GO!🏃🏾‍♀️🏃🏼‍♂️

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#GrayItForward #GoGrayInMay #MoreThan4

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How it Works

If you’re interested in hosting a stand or sponsoring our campaign, reach out to us using this contact form, and a team member will contact you directly.

***This is not our sign up form to receive a kit and host a stand!***

If you’re looking to host your own Lucy’s Lemonade Stand, filling out the form does not sign you up! Once we receive your form submission, we’ll communicate with you directly and send you a link to sign up for your stand.

1.) If you are looking to host a stand during our September campaign, stand sign ups will run June 1 through June 30th every year. We’ll ask for the date(s) you plan to host your stand in September, as well as your location, so we can help promote it and drive traffic your way. In August, we’ll send out stand kits. If you’re local to Jacksonville, we’ll host a meetup where you can pick up your kit in person.

2.) If you are looking to host a stand during our September campaign but missed our sign-up windowno worries! We order extra kits every year, so reach out to us and we will do our best to accommodate you as supplies last.

3.) If you are looking to host a stand outside of our September campaign, that is a possibility as well, depending on the amount of extra supplies remaining. Please reach out to us anytime and we will do our best to provide you with everything you need to host a stand any time of year!

Each host receives a kit designed to make your experience easy and impactful, along with a PDF guide containing everything needed to host a successful – and fun – lemonade stand. Your kit will be packed with lemonade mix, cups, straws, signage, and more. Our goal is to equip you with everything you need to raise awareness and support for pediatric cancer research. All you need to do is set up, mix the lemonade, and help spread the word.

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