About Fourth & Gold

Founded by Erin, Fourth & Gold officially became a 5013C non-profit organization in July 2022. Much of the team is lead by healthcare professionals that are on the frontlines of oncological practice, helping children and their families battle cancer everyday.

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I’ve been a nurse for 6 years now. I’ve worked at three different hospitals specializing in three different areas of medical care. Each job requires different skill sets, different critical thinking skills and different challenges to care, but one thing has always been the same… four white walls.

Have you ever been to a hospital to visit someone, take care of someone or be a patient yourself? If so, you know that your entire existence is placed between 4 walls. You get good news? You celebrate within the walls. You receive bad news? You grieve between the walls. Your family member survives between those white walls and your family member could die between those white walls.

The thought of this has really always stayed with me. On my hard days of being a nurse, I try to drive home the fact that when my shift is over, I leave the hospital. I get at least 12 hours of being out of the same environment that I saw a patient at their worst. Patients and families? They don’t. Their lifeline is between four walls. I see families at their best, but more often than not, at their worst. The families that I see are often the strongest people I know, but like all of us, can only handle so much. You encounter these families all the time, you probably just don’t know it.

I write this because the holiday season is upon us, and sometimes that’s a really really hard time for families who lost a loved one between four walls. Those families are amongst us every single day. It’s the mom at the grocery store who snapped at you for walking in front of her while she was looking at cereal because it reminded her of her little boy that she lost 6 months ago to cancer who would only eat cereal for dinner… and now she’s so angry he’s not here to do it. It’s the dad who yelled at your child for being too loud, because he hasn’t heard his daughters voice in 2 weeks and this is the first Christmas without her. It’s your coworker who never opens up and you talk about how “weird” they are, but you don’t know that it’s the anniversary of when her sibling passed away and she doesn’t know how to get through another holiday without them. That homeless man you see on the corner every week? He used to have a family, but they were all killed in an accident and his last memory of them is between four walls.

I see too many of us not giving others the benefit of the doubt. We’re quick to snap back, quick to judge and quick to walk away… but not quick enough to give compassion, lend a hand to a stranger or offer an ear without giving judgement.

Life is messy. For all of us. Holidays can be the best time for you, but the worst time for someone else. Life is precious. It’s a gift. And sometimes it’s cut too short. Grieving has no face, no time limit and no expectations. Be kind. Be gentle. And most importantly, be compassionate. This week you could be on top of the world just like they were… next week could always be different. We all deserve grace.

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How it Works

If you’re interested in hosting a stand or sponsoring our campaign, reach out to us using this contact form, and a team member will contact you directly.

***This is not our sign up form to receive a kit and host a stand!***

If you’re looking to host your own Lucy’s Lemonade Stand, filling out the form does not sign you up! Once we receive your form submission, we’ll communicate with you directly and send you a link to sign up for your stand.

1.) If you are looking to host a stand during our September campaign, stand sign ups will run June 1 through June 30th every year. We’ll ask for the date(s) you plan to host your stand in September, as well as your location, so we can help promote it and drive traffic your way. In August, we’ll send out stand kits. If you’re local to Jacksonville, we’ll host a meetup where you can pick up your kit in person.

2.) If you are looking to host a stand during our September campaign but missed our sign-up windowno worries! We order extra kits every year, so reach out to us and we will do our best to accommodate you as supplies last.

3.) If you are looking to host a stand outside of our September campaign, that is a possibility as well, depending on the amount of extra supplies remaining. Please reach out to us anytime and we will do our best to provide you with everything you need to host a stand any time of year!

Each host receives a kit designed to make your experience easy and impactful, along with a PDF guide containing everything needed to host a successful – and fun – lemonade stand. Your kit will be packed with lemonade mix, cups, straws, signage, and more. Our goal is to equip you with everything you need to raise awareness and support for pediatric cancer research. All you need to do is set up, mix the lemonade, and help spread the word.

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